There's a LOT you can do with scale shapes besides just going up and down one note at a time.
Most of the music you listen to can fit into scale shapes. Knowing your scales can allow you tons of musical ideas.
Turns out that John Petrucci and I use scale shapes in a similar way to create riffs.
Check out this video where Petrucci demonstrates this approach to song/riff writing:
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John Taylor - guitar and bass instructor for Mile High Shred.